Trying to be successful on YouTube is hard. Defining what successful  is, is also something that cannot be easily gauged. I mean is it have 1K subbies, loads of views or just people commenting and giving love to your channel?

I uploaded my latest video yesterday and compared to other videos, it has been quite successful. So? Well, I was surprised cause it was a video I didn’t expect people to really like. I was wrong.

And the video is…..

Decluttering makeup

That got me thinking.Why do people like watching declutter videos?

Is it the feeling of feeling OK that you too are a hoarder like everyone else?

Is it reassuring to see that there are other messy people out there aka clutter fans?

Is it interesting to see what people think about products and what they genuinely like, therefore keep?

The reason must be somewhere there.

I, too, like decluttering videos mostly because they are reviews as well.

How do people decide what to keep and what goes?

Well, I usually keep products I have been using a lot. I also keep products I have not been using a lot simply because I have forgotten about them, which is why I decide to keep them, so that I can give them another job.

I also keep products I have paid loads of dosh on. They will get their worth out of them.

I chuck anything that I have had for ages (I do check the use by dates makeup products have  on them). I also chuck products that are painful or not performing well.

That’s my thought process. What’s yours? Do let me know in the comment section below. Here is my video by the way.

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Thanks for stopping by!!

Joanna